Connecting with Meeting Planners

When asked how meeting planners prefer to be contacted by convention bureau representatives, 67% of respondents indicated email. In-person visits at conferences and expos were a distant second, with 17% of respondents indicating this preference. Personal visits and phone calls are not commonly preferred means in providing meeting planners with information on convention destinations.

Preferred form of communication from DMOs

 

Meeting planners indicated that speaking to or emailing convention bureau staff is by far the most common form of interaction with a convention bureau (61% of respondents). Slightly more than a quarter (27%) of respondents indicated that they visit a convention bureau’s website, with 9% noting that they commonly attend convention bureaus’ hosted events. Printed materials are not frequently referenced, tallying only a 2% response rate.

Most common interaction with convention bureaus