Meeting Planners Share Insights on What Works in Attracting Meeting Business

A majority of respondents consider educational trips (familiarizations) as either important or very important. The North American summer season is by far considered the best time to participate in education trips. Group trips are significantly preferred over individual trips.

Meeting face-to-face, whether at trade shows, receptions or educational workshops, rated as the most effective means of influencing meeting planners who may be considering a destination that is new to them.

Meetings & Conventions magazine is the most frequently read industry publication followed by Successful Meetings.

Within North America, San Diego prevailed as the “Most Helpful” destination marketing organization.

While the majority of meeting planners did not attend any industry conferences in the past three years, IMEX America is the choice among those who attended an industry conference.

A View from Meeting Planners: Winning Strategies in Destination Marketing

How do meeting planners shop for and decide on their next meeting location? What are the best marketing tactics for destination marketing organizations (DMOs) to engage in to build a favorable image among meeting planners? Recovery within the global meetings and convention space has been slow and with competition among DMOs on the rise, it is more important than ever to understand this important audience.  It was with this aim that Development Counsellors International surveyed meeting planners to determine which marketing techniques help shape their perceptions of a destination and how they go about choosing where to host their next meeting. This report, “A View from Meetings Planners: Winning Strategies in Destination Marketing” analyzes the perceptions of meeting planners in the United States, who are the key decision makers in determining where corporate and association meetings will be held worldwide.