Meeting Planners Share Insights on What Works in Attracting Meeting Business
A View from Meeting Planners: Winning Strategies in Destination Marketing
How do meeting planners shop for and decide on their next meeting location? What are the best marketing tactics for destination marketing organizations (DMOs) to engage in to build a favorable image among meeting planners? Recovery within the global meetings and convention space has been slow and with competition among DMOs on the rise, it is more important than ever to understand this important audience. It was with this aim that Development Counsellors International surveyed meeting planners to determine which marketing techniques help shape their perceptions of a destination and how they go about choosing where to host their next meeting. This report, “A View from Meetings Planners: Winning Strategies in Destination Marketing” analyzes the perceptions of meeting planners in the United States, who are the key decision makers in determining where corporate and association meetings will be held worldwide.