what we can do for you
Development Counsellors International (DCI) specializes in all phases of tourism marketing. Our track record includes marketing programs for more than 400 cities, regions, states and countries. The services we offer include:
Editorial Placement and Media Relations
DCI has developed a superb network of national, international and regional media. The unique nature of our clients and an ability to respond quickly to editorial needs often makes us the first stop for journalists developing a story.
Destination Representation and Travel Trade Relations
We are experienced in designing and implementing travel trade education and specialist training programs, negotiating trade partnerships, securing special event sponsorships, structuring trade show outreach campaigns and managing familiarization programs. Our efforts reach wholesalers, tour operators, travel agents and direct consumers.
Meeting and Incentive (MICE) Sales and Marketing
DCI’s Meetings and Incentives Division is the proven leader in MICE sales. We effectively connect our client destinations with North American-based buyers, leading to an increase in conventions, congresses, association events, corporate meetings, product launches and incentive travel.
DCI has some of the most creative minds in the business when it comes to shaping and holding an event, such as a “media marketplace,” that will grab the attention of your target audience. We can help you craft the invitation, find the appropriate venue, build the right guest list and make your event a resounding success.
Design and execute creative consumer promotion campaigns that bring destinations to strategic audiences in major markets and gateway cities.
Media and Meeting Planner Surveys
An objective assessment of how key audiences, such as the media, meeting planners, travel agents, consumers and others, view your community is critical. A better understanding of both perceptions and misperceptions is essential for a more effective marketing program.
DCI has worked with our clients through a range of crisis situations as well as proactively developed crisis communications plans for a number of communities.
Videotaped media training done one on one or in small groups will prepare your spokespeople to interact confidently with the media in all situations.
PR 101 Workshops
These DCI-led half or full-day workshops provide your partners and stakeholders with the skills they need to support both your PR goals and their own.
Developed in 1985, the “DCI Marketing Blueprint” goes a step beyond the traditional, “vague and fuzzy” marketing plan. The Blueprint spells out not only what should be done in theory, but also provides detailed guidance on themelines, public relations, advertising, direct mail and tradeshows and special events, so you and your team can execute a well-coordinated marketing campaign.
Developing and strengthening your brand is a powerful process designed to acknowledge brand strengths, raise your profile among target audiences, increase recognition and unify the community behind a consistent marketing campaign.