Case Studies

Development Counsellors International (DCI) has worked with more than 400 cities, regions, states and countries, helping them attract both investment and visitors. Here, we profile some of our travel marketing clients from across the globe.

Greater Willamsburg Travel Marketing Greater Williamsburg
With the emergence of new amusement parks and indoor waterparks, Greater Williamsburg was losing its cache as a popular vacation destination for families. DCI’s “Back to Basics” public relations campaign propelled Greater Williamsburg back into the national limelight. View Details
Visit Sweden Travel Marketing Visit Sweden
Despite offering some of the world’s best culinary experiences, Sweden was not known as a “foodie” destination. DCI launched a culinary awareness campaign that stimulated bookings of epicurean-themed vacation packages on VisitSweden.com. View Details
Hong Kong Tourism Board Marketing Hong Kong Tourism Board
SARS (bird flu) devastated tourism to Asia for many months. Once the Center for Disease Control (CDC) and World Health Organization (WHO) had lifted their travel advisories, the Hong Kong Tourism Board tapped DCI to reassure business and leisure travelers that it was once again safe to explore Hong Kong. View Details
Greater Miami Convention and Visitors Bureau Travel Marketing Greater Miami Convention & Visitors Bureau
Greater Miami Convention & Visitors Bureau charged DCI with re-launching Miami Spice Restaurant Month. The resulting culinary campaign, featuring Miami’s dynamic chefs, propelled Miami’s burgeoning culinary scene onto the national stage. View Details
South African Tourism Board Marketing South African Tourism Board
After apartheid, the South African Tourism Board needed to rebuild the country through substantial growth of the nation’s tourism industry. DCI was charged with increasing travel from North America by counteracting longstanding negative perceptions. View Details
Finger Lakes Wine County Travel Marketing Finger Lakes Wine Country
The Finger Lakes region’s unique assets were unknown. To boost visitor arrivals and ultimately, wine tasting room sales, DCI branded the vineyard region of upstate New York as Finger Lakes Wine Country using public relations. View Details
Government-of-Dubai Dubai Tourism and Commerce Marketing
While renowned for its innovative urban developments, Dubai sought to convert awareness into increased visitor arrivals from North America, both among independent luxury travelers and business travelers extending their stays for leisure. View Details
Acoma Business Enterprises Travel Marketing Acoma Business Enterprises
Acoma Pueblo and the “Albuquerque West” region of New Mexico were often bypassed by visitors, who frequently visited only Santa Fe, Taos and Albuquerque when exploring the state. DCI positioned the Acoma as the “Beginning of the New Mexico Experience,” boosting visitors arrivals. View Details
Proexport Colombia Proexport Colombia
While the aggressive policies of Colombia’s President Uribe had transformed the nation, U.S. travelers still clung to the 1980s perception of Colombia as a haven for drug trafficking and violence. DCI commenced a marketing campaign to reposition the nation in the eyes of American travelers and increase visitor arrivals. View Details
Egypt Tourism Marketing Egyptian Tourism Authority
While well-known for its pyramids, Egypt’s position had been tarnished due to challenging security headlines. DCI was tasked with setting the record straight among media and travel trade, while enhancing the profile of the Egyptian Tourist Authority as the primary agency for marketing the country. View Details
Turismo Chile Marketing Turismo Chile
While visitor arrivals to South America were on the rise, Chile’s experiences were not top-of-mind for North American travelers. Turismo Chile turned to DCI to re-position the nation as South America’s emerging adventure getaway. View Details
Wonderful Copenhagen The City of Copenhagan
DCI’s MICE team assisted Copenhagen to become the site for the Alzheimer’s Conference in 2014 with 4,000 delegates and an estimated economic impact of $22 million. View Details
dubai Dubai Department of Tourism
Against strong global competition, including their neighboring city Abu Dhabi, the DCI MICE Division undertook some extraordinary measures to help Dubai in winning the bid to host World Engineering Education Forum’s 2014 meeting.  The conference will bring 2,000 industry leaders to the Emirate for 4 nights, and expand Dubai’s deserved reputation for excellence. View Details
USVI Tourism Marketing U.S. Virgin Islands Department of Tourism
The U.S. Virgin Islands wanted increased awareness in the South and Texas. So DCI brought elements of the USVI vacation experience to influencers and consumers in Dallas/Fort Worth and Houston. They secured 10 editorial meetings, reached 244,000 with radio ads and engaged 7,500 shoppers. View Details