DCI has worked with organizations across the country to market their communities to attract talent to build a more highly skilled workforce. A few examples of what we’ve done for others are listed below.
Wyoming Business Council
As a result of a boom in the oil and gas industry, Wyoming had thousands of jobs available for the right candidates. With a focus on the slumping automotive market in Michigan, Wyoming worked with DCI to highlight the range of jobs available in the state almost exclusively through editorial placement.
DCI helped Wyoming land a front-page article in the Detroit Free Press, as well as stories in The New York Times, USA Today, Christian Science Monitor, NPR and Fox News Channel highlighting the range of jobs available, quality of life and the recruitment push.
To date, more than 300 workers and their families have relocated to Wyoming.
City of Carrollton, Texas
The addition of three new light rail stops and transit-oriented development (TOD) communities around each site presents this Dallas suburb with the opportunity to attract residents and skilled professionals.
The City of Carrollton engaged DCI to market its lifestyle assets and position its excellent schools, location and housing. In addition to broader marketing tactics, DCI implemented a survey on Facebook, asking residents of the Greater Dallas-Fort Worth Metroplex their opinions about living/working in Carrollton. The insights of more than 600 respondents provided direction for the city’s attraction efforts.
Economic Development Authority of Western Nevada (Reno-Tahoe, Nevada)
Needing to fill high-skilled, high-wage jobs in the Reno-Tahoe region, the Economic Development Authority of Western Nevada partnered with DCI on a networking event in San Francisco titled: “Live the Hybrid Life.”
Through a creative e-mail campaign, a microsite, and social networking channels including Facebook and YouTube, DCI attracted 100 job-seeking professionals for face-to-face meetings with company officials and more than 1,900 visitors to the jobs microsite. A street team dressed in “hybrid” attire was deployed two days prior to the event.