Turismo Chile

The Challenge

While visitor arrivals to South America were on the rise, Chile’s experiences were not top-of-mind for North American travelers. Turismo Chile turned to DCI to reposition the nation as South America’s emerging adventure getaway.

The Results

  • DCI secured editorial print coverage of Chile’s travel experiences throughout the U.S. and Canada in Dallas Morning News, Globe & Mail, San Francisco Chronicle, Inc., Kiplinger’s Personal Finance and Travel & Leisure.
  • Broadcast coverage of Chile’s stunning landscapes and unique travel adventures aired on ABC, CNN, NBC, PBS and the Travel Channel.
  • Without advertising in the North American market, Chile Tourism visitor arrivals grew 9 percent in the U.S. and 17 percent in Canada within one year.