City of Carrollton
The Challenge
Over the course of a decade, Dallas Area Rapid Transit (DART) will add three new light rail stops in Carrrollton, Texas, making this historic downtown area the fourth-largest transit hub in the Dallas-Fort Worth Metroplex. With these major infrastructure improvements underway, the City of Carrollton is building transit-oriented development (TOD) communities around each light rail stop, but needs to attract both world-class developers and new residents in order for these real estate projects to succeed.
The Results
- DCI created a Facebook survey gathering the feedback of more than 600 Dallas-area respondents, providing valuable insight and direction for the City of Carrollton’s future marketing and attraction efforts.
- Working with its advertising partner, DCI developed a new brand that effectively conveys the city’s vision for its future, including the tagline “Where Connections Happen,” which serves as an overarching brand that can easily be adapted for multiple uses.
- Within four months of starting a proactive public relations program for the city, DCI placed stories about Carrollton in The Wall Street Journal, The New York Times, Texas Real Estate Monthly and on NBC Nightly News.
- Carrollton’s Transit Oriented Development manager became recognized as a leader in his field, speaking at several prestigious urban-planning conferences attended by developers, a key target audience.
