Economic Development Marketing Services

Development Counsellors International (DCI) specializes in all phases of economic development marketing. Our track record includes marketing programs for more than 400 cities, regions, states and countries. The services we offer include:

Editorial Placement and Media Relations
DCI has developed a superb network of national, international, regional and trade media. The unique nature of our clients and an ability to quickly respond to editorial needs often makes us the first stop for journalists developing a story.

Lead Generation
DCI has produced a strong track record of lead generation campaigns in North America for numerous economic development and investment promotion agencies around the world. Utilizing “best in class” research techniques to qualify U.S. and Canadian businesses in expansion mode, we develop customized prospect lists within your target sectors and have the professional team capable of bringing you face-to-face with corporate decision-makers.

Websites
We have developed websites for economic development organizations and investment promotion agencies – big and small – from around the world.  Whether your goal is business attraction, retention or expansion, we know what corporate executives and site selectors want in your website.

Social and Digital Media Marketing
We work with economic development organizations to ensure their social media marketing programs are a success. We consult with economic developers on all mediums including Twitter, Facebook, LinkedIn, Pinterest, YouTube and Google+.

Research
As the leader in marketing places, DCI offers programs that begin with a strong research-based foundation. Our team manages all phases of the research process – creating the initial strategic concept, implementation, analysis and presenting the final insights document.

Location Advisor Relationships
As a result of our strong relationships with location advisors, DCI can arrange meetings, focus groups, roundtable luncheons, familiarization tours and special events that bring our clients face to face with these key site decision influencers.

Special Events
DCI has some of the most creative minds in the business when it comes to shaping and holding an event, such as a site selector luncheon or investor reception, that will grab the attention of the target audience. We can help you craft the invitation, find the appropriate venue, develop the right guest list and make your event a resounding success.

Marketing Blueprints
The DCI Marketing Blueprint goes well beyond the traditional, “vague and fuzzy” marketing plan. The Blueprint spells out a well-coordinated marketing campaign in great detail.

Crisis Communication
DCI has worked with our clients through a range of crisis situations as well as proactively developed crisis communications plans for a number of communities.

Media Training
Videotaped media training done one on one or in small groups will prepare your spokespeople to interact confidently with the media in all situations.

Talent Attraction
DCI has worked with organizations across the country to market their communities to attract talent to build a more highly-skilled workforce.

Trade Promotion
DCI can arrange meetings with important wholesalers, distributors and buyers, as well as design and execute events to promote products and services to the North American market.