A successful DMO today needs to have an established presence on social media. The art of developing creative content, high click tweets, Instagram filters and Facebook albums is being mastered by destination marketers globally. So, what’s next? What are other ways to increase engagement and make your social channels buzz with activity?
Hosting, sponsoring or participating in a travel Twitter chat allows destinations to re-purpose evergreen content, stunning imagery and spotlight signature events. According to Simply Measured:
- There are approximately 550 million registered users on Twitter, and 241 million monthly active users (a great pool to draw from if you’re looking to expand your follower base).
- 34% of marketers use Twitter to successfully generate leads (and live chats can provide you with micro market research on what your followers think, want, and wonder about).
There are more than 300 existing Twitter chats and we’ve selected our top travel and tourism chats below.
Host: Travel+ Leisure Magazine @TravlandLeisure
Time/Date: Each Tuesday from 2-3 pm (EST).
Details: Each week is a different theme. Past themes include how to book vacation rentals, road trips, pet-friendly travel, California getaways and eating like a local.
Time/Date: Each Monday – 6-6:30pm GMT
Details: First-ever travel chat for women. Empowering and connecting women with @WITSummit and a weekly travel chat. Each chat has a theme such as travel + moms, cultural celebrations, rural travel and guilty pleasures.
Time/Date: Each Wednesday 8pm EST.
Details: Connect with food travelers from around the world to discover unique experiences, tastes, cafes, restaurants and delicacies.
Hosts: @cjmcginnis and @JohnnyJet
Time/Date: Each Friday 12-1pm EST.
Details: Great travel tips, destination inspiration and recommendations from where to find cheap airfare and get the best hotel room to insider scoops on the best promotions. Chat questions include summer travel pain points, transportation tips and exotic trips.
Sponsor: Travel Squire @travelsquire
Time/Date: Each Wednesday – 5-5:30 PM EST
Details: A digital magazine and travel therapist trip consulting service. Founder of #TRAVEX
Sponsor: @Foodiechats worldwide online foodie community https://www.youtube.com/watch?v=JSYdp7WLTgk&feature=youtu.be
Time/Date: Each Monday 8pm ET
Details: Common hashtag that foodies, bloggers, consumers and influencers use on Twitter. Great way to promote local food and specialty restaurants.
Sponsor: Chat moderated by @LuxuryPRGal
Time/Date: Each Wednesday – 2:30 pm PST
Details: #luxchat is a live, interactive Twitter discussion about luxury brands, travel, hotels and food. Currently on hiatus until fall 2014
Hosts: @TheTravelCamel, @Sihpromatum and @PointChaser
Time/Date: Each Tuesday 1-2pm EST
Details: International destinations that are often overlooked such as Africa, the Middle East, Central Asia and Central America. Past topics include solo travel, aquatic adventures, travel oddities, adrenalin and spooky places.
Host: @TheCultureur a luxury travel, culture and lifestyle website and managed by @NyssaPC
Time/Date: First Wednesday of the month at 12pPST/3pEST
Details: A weekly Twitter Chat discussing all things related to travel, food, lifestyle, and culture, with a new destination every week.
Time/Date: Third Thursdays of each month.
Details: Tripit discusses travel websites and search engines, planning tips and advice. The company has itinerary templates online and sample itineraries to destinations in Europe, the US, Australia and South Africa.
Sponsor and Host: @Pravassa
Time/Date: The first and third Wednesday of the month at 4:30PM EST.
Details: Each week has a new theme related to wellness such as staycations, yoga in Thailand, new hotels and healthy food.