Forward Sioux Falls marked the halfway point of its current economic development campaign with this easy-to-digest, graphically pleasing infographic, which shows investors and community members exactly what’s been achieved with their marketing dollars. Created in-house, the infographic has been shared through email and social media, will be featured in the organization’s next Report to Investors and will be part of a full-page ad in Sioux Falls’ local business journal next month, alongside an article about the team behind the marketing efforts.
“Marketing is always being challenged to prove their ROI. I think the infographic gives the metrics in an easy-to-understand format,” said Carolyn Winchell, the director of investor relations at Forward Sioux Falls.
Economic development organizations take note; this is a creative way to share marketing results with your constituents.
Is your EDO communicating marketing efforts in a creative way? We’d love to hear about it in a comment below!