We hope you can join us on Thursday, June 13 at 2 p.m. EST as we reveal the behind-the-scenes process that goes into developing some of the most important rankings in economic development!
Rankings have become the apple of the economic development world’s eye in recent years. Various methodologies have been tossed about for “Best States for This” or “Best Cities for That,” causing both intrigue and skepticism in the economic development industry.
Regardless of which side you fall on, these rankings matter.
They make a strong, sometimes lasting impression on CEOs and young professionals, the very targets of city and state marketing campaigns. With a top ranking, your community could ride on its coattails for a decade. With a poor showing, it could be difficult to shake the reputation for a similar period of time. So what do we make of these rankings, and how can our communities work toward a competitive showing in the ones that hold the most weight?
DCI has brought together two Forbes editors who regularly work on city and state rankings, Kurt Badenhausen (Best Places for Business & Careers, Best States for Business) and Morgan Brennan (America’s Coolest Cities), for a webinar on Thursday, June 13th at 2:00 p.m. EST. They will share their methodologies in detail, what they look for when devising a ranking topic and their advice on improving a community’s standing over time. We’ll also invite questions from the audience to ensure you walk away with a better understanding of how the system works. As DCI’s Media Relations and Rankings Specialist, I’ll be moderating the session.
The only thing you have to do is register below. You’ll then receive a confirmation email with your webinar login.