We know that there are many online sources that provide updates about the media, but we also know that it’s hard for destination marketers to find the time to sift through the noise to find the valuable nuggets that directly relate to our industry.
Luckily for those time-strapped marketing practitioners we have our ear to the ground on the latest travel media news, thanks to our specialty in managing earned media campaigns for a variety of destinations.
And as part of a quarterly round-up of updates about travel media, below are quick snack bites of key changes to help travel marketers stay in the know for the travel media space.
|Budget Travel: This year the publication will be reborn as digital and social media content only. (The last print issue of the magazine was in October 2012.)
|Chatelaine Magazine: Karin Ewart has been appointed Editor-in-Chief at Canada’s number one women’s lifestyle magazine. She is tasked with expanding the brand across multiple platforms (print, online, mobile, TV, radio and merchandise.)|
|Conde Nast Traveler: Editor John Newton’s departed Conde Nast Traveler last month. David Jeffrey is taking over the 2014 Reader’s Choice Survey which will be launched in April 15, 2014.|
|Food and Wine/FWx: The Time Inc lifestyle culinary magazine has launched a new brand site for millennial readers – FWx. The free online platform targeting 25 – 35 year old foodies is designed for smartphones, with a heavy emphasis on content related to eating, imbibing and going out.
|New York Magazine: As of March 2014, the print edition of New York will be published on a biweekly basis. The magazine will become thicker with 20 percent more content per issue and a new fashion section called, the Cut. Nymag.com will be enhanced with more photography and expanded culture and fashion coverage on Vulture and the Cut.
|Vancouver Magazine has been redesigned in an attempt to target readers with higher average household income. The outlet includes a new “The Goods” section that covers shopping, travel, health, fitness and style.
|Yahoo! has unveiled Yahoo Digital Magazines, which are Tumblr-powered sections of Yahoo News. One to watch is Yahoo Food.|