Maureen Haley
Background
Maureen has designed and implemented successful travel marketing campaigns for high-profile public and private sector clients– in both the United States and Canada. She has a unique understanding of consumer needs and trends in both markets and is able to tailor marketing communication plans to meet the demands of each market, while offering a maximum return on a destination’s North American marketing investment.
Maureen’s Passion for Places
Growing up in a small town in Maryland, and working in the vibrant city of Miami, has allowed Maureen to recognize that places of all sizes offer a unique discovery and experience for visitors. Maureen uses her enthusiasm for authentic experiences to excite others to think outside of the box when choosing travel destinations and inspires them to explore.
Notable Results
- Maureen has coordinated successful media tours in both the U.S. and Canada for clients ranging from Greater Portland, Oregon, to Dubai, securing appointments with top-tier media outlets, feature editorial placements and broadcast segments.
- Her two-city Canadian trade mission for PromPeru, the Peru Tourism and Export Promotion Board, in Toronto and Montreal attracted 13 Canada-based industry partners and more than 75 qualified travel agents in each city.
- To reposition Greater Williamsburg as a family getaway, Maureen secured 40+ meetings with key journalists, resulting in high-profile feature placements in such outlets as valued at $1+ million and reaching 86+ million prospective visitors. The campaign garnered an HSMAI Gold Award.
Up Close
Maureen, an only child, left home in Maryland for college at the University of Miami, in search of warmer weather and new adventure. While immersed in this multi-cultural and vibrant city, Maureen caught the “travel bug” and has since been on a quest to experience new places and share those experiences with others.
Where You’ll Find Maureen on
On the weekend you’ll find Maureen exploring new openings and favorite haunts in her neighborhoods in New York City or Toronto, or traveling to visit friends and family.
Places that Maureen has Called Home
Severna Park, Maryland
Miami, Florida
New York, New York
Toronto, ON
Surprising Facts about Maureen
Top Chef
Maureen has always secretly dreamed of being a world-famous chef. She ardently studies the techniques of the contestants on Top Chef and believes that she will someday pick up the spatula. She knows that her alter-ego can win. The only thing stopping her is the ability to cook. Until she masters this challenge, Maureen will continue to watch and order carry out.
View from the Top
Despite her fear of heights Maureen could not resist the opportunity for a bird’s eye view of Dubai, so she donned a hard hat and rode the freight elevator 124 floors inside the then, under construction Burj Khalifa, to the observation deck. Elevator ride 124 floors: 60 seconds; photo of Dubai skyline 124 stories off the ground: priceless.
Creatures that Creep in the Night
During a trip to Peru Maureen had the opportunity to participate in a night time hike in the Amazon Rainforest hunting for tarantulas. Always up for an adventure she enjoyed meeting many new eight-legged friends, especially once she learned that she was not a part of their preferred diet.
