Amalia Meliti
Background
Over the years, Amalia has provided council to destinations around the globe — from Mystic Places in Connecticut and the Fort Lauderdale CVB; to the Principality of Monaco Tourism Office; Portuguese Tourism Board; St. Lucia Tourism Board and Asia Now (a tourism organization comprised of several Asian countries).
She is experienced in crafting travel trade marketing programs and special events for Latin America, having worked with Chile, Colombia, Ecuador, and Peru, resulting in increased sales of these destinations and their partner products. Her marketing programs for leading hotels have increased visitor arrivals for the Paraiso de la Bonita Resort & Spa, Riviera Maya, Mexico; Royal Palm Hotel & Spa, Galapagos Islands, Ecuador; Gansevoort Hotel Group, Millennium Hotels & Resorts, and Orient-Express Hotels.
Amalia’s Passion for Places
Amalia comes by her “passion for places” quite naturally. When you combine her Greek and Ecuadorian heritage with her educational background – a bachelor of art’s degree in Latin American Studies and Political Science and a minor in Hellenic Studies from New York University – you discover a passionate and adventurous traveler. Being fluent in Spanish, Greek and conversational Portuguese comes in handy in her global explorations.
Notable Results
- Amalia was instrumental in facilitating PromPeru’s North American strategic partnership program featuring twelve operators. This, combined with her trade education efforts, key special events and e-marketing campaigns, helped Peru increase visitor arrivals despite the worst economic climate since the Great Depression.
- For the Ministry of Tourism of Ecuador, Amalia managed consumer and trade marketing communication strategy raising the destination’s profile and boosting visitor arrivals within one year.
- By aggressively reintroducing LAN Airlines name back into key travel agencies with rejuvenated product offerings, Amalia increased sales by $500,000 within one year. She played a pivotal role in landing a $1.9 million account with Citigroup, coinciding with the growth of their Latin American division. Her strategic action plans aided in capturing corporate market share from American Airlines, Continental, Delta and United, and helped establish LAN as a premier air carrier.
Up Close
Amalia’s passion for life is evident in her leisure activities. Whether she’s listening to music, dancing, traveling, pursuing her passion for photography, cycling, or keeping up with popular culture, her enthusiasm is contagious. Amalia is an active member of her church, and in her “spare” time, provides communications workshops to inner city schools and teaches English to recent immigrants.
Where You’ll Find Amalia on a Sunny Day
On weekends, Amalia pursues her various passions – from visiting museums, exploring zoos and discovering new boutique shops, to taking long walks through parks or hiking one of New Jersey’s many trails. She’s also a fan of savoring culinary delights with her husband, family and friends.
Places that Amalia has Called Home
Ecuador (Quito)
Greece (Athens)
United States (New York and New Jersey)
Surprising Facts about Amalia
That’s Fierce, said the Fashionista
Amalia’s obsession with fashion is inherited from her mom, whose mission is to find the right accessories for each and every outfit. Amalia draws inspiration from her fashion icons — Jackie O’, Eva Longoria and Jennifer Aniston, who also share’s Amalia’s Greek and Latin ancestry – to create her own personal style, which can be described as a combination of trendy, figure-flattering and classic, yet comfy. Project Runway???
The Family Florist
Whether it’s for friends, family, business associates or simply her home, Amalia takes great pleasure in picking flowers and crafting gorgeous floral arrangements. Her favorite flower is Calla lilies!! And roses…and orchids…
Martha Stewart with a Sassy Latin/Greek twist
Drawing from her rich cultural heritage, Amalia relishes in designing inspiring living spaces. She accessorizes her home with classy, exotic accessories she’s discovered on her travels. And while she doesn’t use Windex to cure all things — a reference to the movie “My Big Fat Greek Wedding” — she frequently incorporates Greek Olive Oil, thanks to her Greek father, while preparing delicious and aromatic cuisine that makes every guest feel welcome!
