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what we can do for you
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Development Counsellors International (DCI) specializes in all phases of economic development marketing. Our track record includes marketing programs for more than 350 cities, regions, states and countries. The services we offer include:
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Editorial Placement and Media Relations
DCI has developed a superb network with national, international, regional and trade media. The unique nature of our clients and an ability to quickly respond to editorial needs often makes us the first stop for journalists developing a story.
Prospect Development/Qualification (PDQ)
DCI specializes in bringing our clients face to face with prospective investors and their advisors.
Special Events
DCI has some of the most creative minds in the business when it comes to shaping and holding an event, such as a site selector luncheon or investor reception, that will grab the attention of the target audience. We can help you craft the invitation, find the appropriate venue, get the right guest list and make your event a resounding success.
Media and Corporate Executive Surveys
An objective assessment of how key audiences, such as the media, corporate executives, location advisors, travel agents, consumers and others, view your community is critical. A better understanding of both perceptions and misperceptions can help drive a more effective marketing program. |
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Marketing Blueprints
Developed in 1985, the “DCI Marketing Blueprint” goes well beyond the traditional, “vague and fuzzy” marketing plan. The Blueprint spells out not only what should be done "in theory," but provides actual prototypes (themelines, logotypes, sample advertisements, direct mail letters, sales promotion prototypes, telemarketing scripts and detailed guidance on special events) so you and your team can execute a well- thought-out, well-coordinated marketing campaign.
Themeline Development
The right themeline or positioning statement can be a tremendous asset in raising your profile, increasing recognition of your location and unifying the community behind one consistent message.
Crisis Communication
As Peggy Bendel, senior vice president of travel marketing, likes to say, “Get ready…there is a crisis in your future.” DCI has worked with our clients through a range of crisis situations, as well as proactively developed crisis communications plans for a number of communities.
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