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case studies
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Louisiana Economic Development
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| "Marketing the Gulf Opportunity Zone was essential to our state’s economic recovery. DCI helped us engage with the investment community and manage perceptions post-storm." |
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Michael J. Olivier
Secretary
Louisiana Economic Development | | |
The Challenge
In the wake of Hurricanes Katrina and Rita, Louisiana Economic Development needed to inform business decision-makers about the plan to move the state’s economy forward. Louisiana needed to promote that it had received the most aggressive federal and state incentives package in U.S. history, while dispelling misperceptions about the state’s overall condition for investment.
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The DCI Roadmap
• Communicate Louisiana's unique business opportunities to international investors by hosting a themed reception in a major media marketplace;
• Take Louisiana's state leaders "on the road" to deliver the state’s key messages face to face to top national business media outlets;
• Facilitate a private dinner for the state's leaders with location advisors to maintain business relationships and uncover investment leads;
• Coordinate major publicity opportunities for government officials that would showcase the state's major industries and economic drivers, such as the coffee and natural gas markets.
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The Results
• More than 200 CEOs, investment bankers, consultants, allies and state guests attended a "Louisiana Forward" business reception at Bloomberg's headquarters in New York City to network and hear about business opportunities in the "new" Louisiana.
• Louisiana Economic Development officials gained qualified leads for at least six projects in discussions during a private dinner held at New York City's Cafe Gray with 10 location advisors.
• Louisiana's lieutenant governor and assistant secretary met with The New York Times, The Wall Street Journal and Fortune, and Governor Kathleen Blanco appeared live on Bloomberg News' "Money & Politics." These desk-side meetings generated positive media coverage worth more than $100,000 in advertising equivalency.
• Governor Blanco and Lieutenant Governor Mitch Landrieu opened trading of the coffee and natural gas markets at the New York Board of Trade, raising awareness of these major import commodities for the state. | |
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