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case studies
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New Zealand Trade & Enterprise
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| "New Zealand Trade & Enterprise engaged DCI as its North American public relations/marketing partner in 2006. This partnership has helped NZTE deepen its media engagement in the Americas." |
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Peter Bull
Regional Director
The Americas | | |
The Challenge
New Zealand Trade & Enterprise connects high-growth New Zealand businesses with networks that can increase their market integration in the Americas and effect transformational change in the New Zealand economy. Investment New Zealand, a specialist unit within NZTE, works to attract investment into New Zealand that will provide wider benefits to the nation’s economy. NZTE engaged DCI to conduct media relations to raise awareness of New Zealand as a creative, credible and innovative country and encourage the North American business community and opinion leaders to choose New Zealand as a trade and investment partner.
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The DCI Roadmap
• Conduct a media perception analysis to determine how business media perceive New Zealand’s business climate; refine the media relations strategy based on the findings;
• Build awareness for New Zealand’s unique business attributes within the following industry sectors: design lifestyle, entertainment, food/beverage, healthcare/IT, marine/manufacturing.
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