What’s In Your PR Bag?

What DMOs can learn from California’s top travel PR pros

This survey of California tourism public relations professionals included industry thought leaders from 30 destination and hotels ranging from Visit Beverly Hills, Visit Oakland, Visit Sacramento and San Francisco Travel.


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About Malcolm Griffiths

Malcolm is Vice President in Development Counsellors International’s Tourism Practice. Since joining DCI from Tourism Australia in 2003, he has developed creative marketing and public relations campaigns to communicate travel experiences for destinations spanning the globe, from California to Sweden, Miami to Tasmania.

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