Jennifer Bosser, 37, is the assistant executive director for Wake County Economic Development (WCED) in Raleigh, North Carolina, where she oversees the day-to-day operations and manages the overall strategic marketing initiatives and projects for Wake County.
One of Jennifer’s major accomplishments is her leading role in the development of a world-class talent recruitment and retention strategy for Raleigh and the Research Triangle region. She was instrumental in gaining community support for this initiative while also gaining national attention through efforts including landing several national and local media placements promoting the initiative and companies, 746 followers on Twitter and 6,000 unique visits to www.workinthetriangle.com since the campaign’s launch last year.
Jennifer also implemented and customized a new CRM database system for WCED’s economic development department and its twelve municipal partners. In this process, she streamlined four separate tracking databases into one, which has resulted in better communication and coordination, better management of projects and RFPs and has enabled WCED to better analyze and report to investors on projects and trends.
Through her work at the WCED, Jennifer has demonstrated leadership, management skills and a strong understanding of economic development including strategic vision and tactical initiatives that have helped to create 9,222 jobs and $745 million in new capital investment.
What have you learned so far in your career? Being open and honest goes a long way and makes the difficult conversations a lot less frequent and easier.
What’s the most overlooked issue facing economic development? Workforce Development. We have to get creative in solving the education issues that directly impact the success of our communities and our companies. It starts in early education all the way up through college and in the workplace. Education provides opportunity,
Where do you see yourself in five years? I love my job now so it is hard to seemyself wanting to be anywhere else! In five years, I would like to have achieved my CEcD designation, become more active nationally in the economic development community through IEDC and speaking opportunities, more engaged at the board level in some local charity organizations and lead an economic development organization as the executive director.
Jennifer has served in numerous economic development and non-profit positions, including manager of business retention with the Washington D.C. Economic Development Partnership and membership sales manager with Destination D.C. Currently, she serves as a steering committee member for Innovate Raleigh and serves on the boards of Directors for Triangle Commercial Real Estate Women, the Executive Committee for Community Workforce Solutions and Advisors for the North Carolina Technology Association and the Triangle ArtWorks.
Jennifer received her bachelors of arts in communications and public relations from Towson University in Maryland and is currently pursuing her Certificate in Economic Development from the Oklahoma University Economic Development Institute.
Hear from Jennifer
Head over to Podcatalyst to hear more from Jennifer on the region’s talent attraction efforts.
Wake County Economic Development
Wake County Economic Development (WCED) is the lead economic development agency for Wake County. As such, WCED assists businesses with their relocation and expansion plans, and markets Wake County as one of the best places for business in the United States. WCED is a program of the Greater Raleigh Chamber of Commerce. For more information, please visit www.raleigh-wake.org/home.
Learn more about the other 39 winners of the 40 Under 40 awards competition.