Sweden lets Average Citizens Takeover Official Twitter Account
There is no doubt social media is a great tool for tourism destinations. Do you have a question about the best place to eat on your vacation? Just jump on Facebook and write on a DMO’s wall. Sometimes fans and followers aren’t sure who is answering them though, making it lack that personal touch.
Visit Sweden has taken the anonymity out of the equation. In a new campaign, the Curators of Sweden, Visit Sweden is letting real life Swedes take over their @sweden Twitter account every week. According to their website, the curators are responsible for “recommending things to do and places to see, sharing diverse opinions, and ideas along the way.”
The first one was Anna, a minister in Sweden. Her tweets for @sweden reflect her life.
This week, @sweden is curated by Daniel Swedin, a writer at Aftonbladet, Scandinavia’s largest newspaper. His tweets have involved more political opinions and news.
The curators are nominated by fellow Swedes, and the only stipulation is nominees must be Swedish citizens.
The best way to get to know a place is through its food, design, culture and people. As the first country to hand over its official Twitter account, fans are now able to follow all nine million citizens. It will be fun to see who will be tweeting in the coming weeks to get a complete view of what makes Sweden, Sweden.
