North Dakota Department of Commerce
Tasked with spreading the news that North Dakota was "on a different economic planet," DCI pitched national media on a variety of stories, including the state's strong budget situation, low unemployment and positive industry outlook. Feature stories in The New York Times, The Wall Street Journal, TIME and CNN highlighted the state's strong job market, business-friendly environment and unique ability to weather the current financial storms.
California Travel and Tourism Commission (CTTC)
To help CTTC demonstrate the importance of tourism to the state economy, DCI masterminded the “SpendTom.com” initiative, filtering $25,000 in rarely seen $2 bills throughout the local economy during National Tourism Week. An integrated radio promotion, coverage on NBC, regional newspapers, and a social media campaign drove thousands of visitors to the website.
The City of Carrollton, Texas
With the coming of light rail to this north Dallas suburb, DCI was asked to develop a marketing plan that would attract world-class developers and new residents. DCI worked with the city to develop a new brand, logo and tagline that would promote the city's this article, our client was asked to transit-oriented development, and secured an article in The New York Times.
Tourism Tasmania
To leverage the premiere of the film "Australia,” DCI launched the “Savor Tasmania, Australia’s Natural State” campaign. Events at Macy’s Cellar in San Francisco and New York City reached 500,000+ consumers. Placements on ABC, Fox, PBS, Food & Wine and Gourmet lead to Cooking Light naming Tasmania the #1 up-and-coming foodie destination
Southwest Michigan First
With a strong story to tell about how the Kalamazoo region resisted becoming another Rustbelt victim through a “pull yourself up by your own bootstraps” approach to economic development, DCI brainstormed the idea of Southwest Michigan First publishing a book on the subject. We identified a Newsweek editor to help write “Community Capitalism: Lessons from Kalamazoo Beyond” and then promoted the book aggressively. The result? International media coverage and numerous high-profile speaking engagements for our client.
Geater Williamsburg, Virginia
To reposition Greater Williamsburg as one of America’s top family travel destinations DCI launched the “Rediscover the Historic Triangle” media relations campaign. In 12 months, the campaign reached 303,298,364 prospective visitors, was recognized by the HSMAI with a Gold Award and a feature segment om ABC's Good Morning America.`
San Diego Regional Economic Development Corporation
Since nearly every city and state is looking to attract clean technology companies and investment, San Diego needed to differentiate itself in a sea of competition. To do this, DCI pitched stories on San Diego's algae-to-biofuels sector, landing large feature stories in Genetic Engineering News and the Los Angeles Times.
Pennsylvania Department of Community and Economic Development
One week before Pittsburgh hosted the G-20 Summit, DCI arranged for Pennsylvania Governor Ed Rendell, Bayer Corporation CEO Greg Babe and several other spokespeople from the Pittsburgh region to speak at the Foreign Press Center. The speakers highlighted the city and state's economic transformation as an international model for prosperity.
Port of Long Beach, California
As the second busiest port in the United States, the Port of Long Beach has worked with DCI to demonstrate the port's economic impact on a national level, as well as to promote its world-class environmental programs. In June, DCI worked with the National Press Club to secure a speaking engagement for the port's top spokesperson. This appearance resulted in stories in Bloomberg, Dow Jones, the Journal of Commerce and several online and international outlets.
Greater Houston Partnership
DCI worked with a correspondent from The Economist out of Austin, Texas, to write a one-page feature on the Texas economy. After speaking with executives, economists and other members of the Greater Houston Partnership, editors were so impressed that the magazine decided to publish a 14-page survey on the state, an honor usually reserved for countries. Houston stood out as the shining star in America's most recession-friendly economy.